PHOTO: Baltimore/Washington International Airport
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BWI Airport's smart parking system guides
drivers to open spaces.
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“Parking is the industry that everyone hates,” says
Kim Jackson, executive director of the International
Parking Institute, in Fredericksburg, Va. “But we’re the
industry that…no one functions if we’re not there.”
The industry is
there—on the streets and in our pockets—in a
big way: it employs more than 1 million people and
generates about US $27.5 billion in annual revenue in
the United States alone, according to Jackson. And now
the industry is undergoing a revolution, applying new
technology to achieve municipal and corporate objectives.
Some cities use regulations as a weapon to discourage
people from parking downtown or as an incentive to use
mass transportation. Others use them as a means to raise
money. (Washington, D.C., has a reputation for
aggressive parking enforcement, last year issuing more
than 1.6 million tickets, which generated $66.1 million
in revenue.) Boulder, Colo., is taking an altogether
different approach, however. Boulder has been trying to
improve the parking situation and reduce the number of
tickets for residents and visitors alike for more than
40 years by taking what Molly Winter, director of
parking services for the city, says is a holistic
approach, using advanced technology and novel ideas.
“People tend to view parking negatively,” Winter
says. “What we really try to do is manage the [parking]
resource, which is an integral part of the economic
success of any area. To create a “customer-friendly
parking experience,” as Winter calls it, Boulder is
removing its electronic parking meters and replacing
them with solar-powered, wireless pay-and-display
stations. Drivers now buy the right to park anywhere
they can within a specific parking district for the
chunk of time they purchase. Boulder thus follows other
cities, including Portland, Seattle, and Manchester,
N.H., that have moved away from a pay-for-space approach
to a smart parking system. Drivers also have payment
options—cash or credit card and soon a prepaid card.
“People, given more payment options, tend to pay for
what they use, rather than the change in their pocket,
and then the tickets for overtime parking go down,”
Winter says.
Boulder also has the Downtown Gift Card, which can be
used to pay for municipal parking as well as to go
shopping, see a movie, and dine at a restaurant. Such
cards are a way to make parking an integral part of the
whole experience of a visit downtown.
Finding a Spot at BWI Airport
Baltimore/Washington
International Thurgood Marshall
Airport also strives to make parking less
painful. The airport installed a smart parking
system for its hourly and daily garages, which
combine to offer 13 200 parking spaces.
Sensors embedded in each parking space at BWI
detect whether the space is occupied, with that
information fed into a central parking management system.
As drivers approach BWI on their way to departing
flights, they see signs showing the availability of
parking at the airport’s garages. As a passenger
enters a garage, signs indicate the total number of
parking spaces available and the number on each
level. At the levels, there are additional signs
that tell the passenger how many spaces are
available per row. A light over each space indicates
whether it is available: green for open, red for occupied.
BWI was the first airport in the country to use
smart parking technology, says Jonathan Dean,
spokesman for the Maryland Aviation Administration.
The technology came to BWI after Maryland’s
transportation secretary saw it in use while on a
trip to Europe.
“The smart-park system helps the airport manage
the parking inventory,” Dean says. “The technology
allows the airport to obtain accurate
up-to-the-minute data.”
Importantly, it helps keep the garages open to
their true capacity. “Surface lots and other parking
facilities must close at 75 percent to 80 percent of
capacity,” Dean says, “because at that point they
essentially become full. At BWI, we can run to
virtually 100 percent capacity.”
One would expect such a system to be expensive.
“The extra costs were about $450 per space,” Dean
says. “But it really pays for itself through
increased utilization and improved quality of
customer experience.”
Passengers love the system, he says, since it
makes going to the airport less stressful. “It
really takes the guesswork out of parking,” he says.
Other airports including Jacksonville
International, in Florida, Dallas–Fort Worth
International, and Logan International, in Boston,
have installed smart parking systems in some of
their garages. At Logan, a nightly inventory of the
parked cars is conducted—which means if you forget
where you parked, someone can tell you where you
left your car.
Smart Parking in Virginia
Fredericksburg,
Va., has embarked on a high-tech approach
to on-street parking. Fredericksburg is a city of
about 20 000 residents with a downtown historic
district made up of shops, restaurants, and other
businesses whose livelihood depends on not only
local patrons but also visitors who like to park in
the street in front of the establishments.
Fredericksburg removed the downtown parking
meters in the late 1980s as part of a beautification
effort, and free two-hour parking was allowed in the
hopes of attracting tourists as well as local shoppers.
The city employs two part-time officers to
enforce the parking time limit. Until recently, they
used a chalk-mark system, whereby an officer marks a
car’s tire with a piece of chalk and returns a
little more than two hours later to see if the tire
has moved. The simple chalk method, used worldwide,
is easy to cheat on, however. According to
Fredericksburg Police Chief David Nye, people would
erase the chalk mark or move the car a little to
alter the position of the mark. In addition, many
parkers would just gamble that the officer wouldn’t
make it back before they left, since an officer
couldn’t patrol the whole city in less than four
hours. Only about 30 percent of the city was
actually being actively patrolled, Nye says.
Furthermore, with the parking fine only $10, tickets
weren’t much of a deterrent.
As both illegal parking and merchant complaints
increased, the city was at a crossroads. City
officials, investigating their options, came across
autoChalk, a digital imaging system that takes
photographs of parked cars. The system can snap
photos while an officer is traveling at 25 miles per
hour, explains Bill Franklin, president of
autoChalk’s developer, Tannery Creek Systems of
Concord, Ont., Canada.
A parking officer drives down the street taking
several detailed images of each parked vehicle,
including its license plate. Each image is
time-stamped, and a GPS system notes its location.
Optical recognition software examines the vehicle
and assesses its shape, size, and color.
A little more than two hours later, the officer
drives down the same street. AutoChalk’s software
compares the current parked cars against its stored
imagery and alerts the officer to any matches that
indicate a possible violator. If officers wish,
Franklin says, “They can zoom in on the wheel, zoom
in on the valve stem, the license plate, or anything
else in the photo” to ensure it is the same vehicle.
If the violation is confirmed, the officer can
either write out a ticket there or, at the end of
the day, return to the station, where all the
information is downloaded and tickets are processed,
printed, and mailed out.
AutoChalk has increased efficiency in
Fredericksburg, Nye says, allowing an officer to
cover in 35 minutes what he used to take four hours
to do. And, Franklin says, the system reduces
adjudication problems: “If someone comes in
complaining about a ticket and says, ‘That wasn’t my
car,’ the parking officer can say, ‘Well, it sure
looks like your car. You drive a blue Honda with a
rust spot behind the rear wheel, right? And your
license plate is this number, right?’ ”
Fredericksburg is the first U.S. city to use
autoChalk, which cost the town $100 000 the first
year, including the price of a new SUV and $13 000
in equipment and maintenance expenses. The city
tried out the system in January, and began full
service on 9 July, but not without controversy.
“It’s been called Robo Cop or Star Wars,” Nye
says. “Some have complained that it’s not right for
our city. That it’s not friendly. That it doesn’t
fit into our downtown historic feel.” But whereas
the police used to receive two letters per week from
visitors angrily complaining about receiving parking
tickets, the police now get none.
The first month autoChalk was introduced, parking
violators were just given warnings. Now the first
ticket is still a warning, along with a map with
locations of all six free parking lots and the one
paid parking garage. The second and third tickets
are now $15 each, and the penalty begins to escalate
with the fourth ticket. As of last month, only two
people had received four or more parking tickets.