Photo: Logitech
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How many engineers does it take to design a computer
mouse?
At Logitech, the leader in the global mouse market, it
took more than 30 electrical, mechanical, computer, and
industrial engineers working for two years to create the
company’s MX Revolution, which hit stores on 24 August.
The company calls the engineering project the largest in
its history.
The new mouse, priced at US $99, has a curvy
gray-and-black body and is cordless, optical, and decked
with plenty of buttons, but the same can be said of
other high-end mice. What sets it apart is its
high-speed “inertial” scroll wheel.
While most mice have a plastic or rubber scroll wheel
that weighs a gram or two, the MX Revolution has a
14-gram chrome-plated brass wheel. Turn it slowly and
you’ll scroll one line at a time, the wheel’s internal
ratchets clicking under your fingertip, just like in a
conventional mouse. But give the wheel a good spin and
the result is entirely different: a tiny electric motor
retracts the ratchet mechanism and the wheel revolves
freely for up to seven seconds. A single flick of your
finger sends you whizzing through 50 pages in a Word
document.
You can also set the mouse to switch between the
“clicky” and smooth modes according to the program
you’re using. In Internet Explorer, say, the wheel rolls
freely. Switch to PowerPoint and the ratchets reengage,
giving you back the more precise scrolling, so you can
move through one slide at a time.
“The new inertial wheel—I really think they’re on to
something,” says Andy Cockburn, a human-computer
interaction expert at the University of Canterbury, in
Christchurch, New Zealand, who has tried the new mouse.
“It’s a tiny incremental development, but to me it’s
absolutely delightful. If I had thought about it, I’d be
pretty happy with myself.”
Logitech, whose revenue reached $1.8 billion in
fiscal 2006, says that the new scrolling capability is
more than just a cute trick. The “Revolution” in the
name may be pure PR gimmick, but the company showed it’s
possible to innovate in a category that hasn’t changed
much since Douglas Engelbart and his colleagues invented
the mouse in the late 1960s. “Improving scrolling was
high on users’ wish lists,” says Erik Charlton, a senior
marketing manager at Logitech and one of the executives
behind the MX Revolution. In a recent study the company
showed that a user’s mouse-wheeling can add up to 8
meters in a single workday. It would be even more if
users didn’t rely on the page-up and page-down keys or
the scroll bar when navigating through long text
documents, spreadsheets, and Web pages.