Have you ever
found yourself on a train, in a park, or at a ball game
wishing you could pay a bill you'd forgotten about, or
send a quick message, or download a tune stuck in your
mind? According to Aloha, there are enough people who
want to be "always on" to support a nationwide mobile
broadband Internet service. The company, which resold
its channel 55 spectrum to Qualcomm, was the big victor
in the 54/59 channel-pair auctions. Aloha won 125 out of
the 734 regional auctions and increased its holdings by
buying the other two big winners. Aloha claims it now
has spectrum in 244 of the 734 licensed markets,
covering 175 million potential customers, including 100
percent coverage in the nation's 10 largest markets and
84 percent coverage in the top 40 markets.
Though not revealing which technologies it will
deploy, Aloha did announce last year that it would
launch a 2005 market trial of mobile broadband Internet
access using Flash-OFDM (orthogonal frequency-division
multiplexing). Developed by Flarion Technologies Inc.,
in Bedminster, N.J., Flash-OFDM is a spread-spectrum
technology that uses the Internet Protocol. Signals jump
quickly from frequency to frequency within a given
channel in a seemingly random pattern generated by an
algorithm. The resulting signal causes minimal
interference with those in the same and neighboring
channels and is itself not easily interfered with.
Different base stations use different hopping patterns,
further reducing interference and allowing the bandwidth
to be used efficiently. The FCC recently granted Aloha
permission to run a market test in Tucson, Ariz.,
presumably of Flash-OFDM.
Two auctions held so far accounted for just 24 MHz of
the 108 MHz that will eventually be sold. Of the 84 MHz
remaining, in 1997 the FCC reserved 24 MHz for
public-safety communications, such as police and fire
services—those located at four of today's UHF TV
channels, 63, 64, 68, and 69. Since the 9/11 attacks on
the United States, Congress has been paying a lot of
attention to the public-safety communications plan,
originally with little fanfare. In fact, congressional
eagerness to reallocate the swath of spectrum is the
main impetus behind a drive to set a firm date for the
transition to digital television. The Save Lives Act of
2005, introduced in the Senate in June, calls for
expediting the reassignment of the spectrum for
public-safety purposes and requires spectrum to be taken
back from broadcasters by 1 January 2009.
Although Congress is driving the agenda to free
portions of spectrum for public-safety use, local
governments will decide how they will be used.
Metropolitan-area governments, for example, would like
to alleviate the congestion that plagues existing
emergency services. They are concerned with voice and
text transmission, already in use, and are looking to
add wideband transmission of images. On-the-scene images
can help emergency responders and their dispatchers.
With broadband access to stored records, fire or police
teams could review building plans and blueprints.
After the auctions held so far and the allocation for
emergency services, 60 MHz of the bandwidth to be
vacated by analog television remains to be sold [see
illustration, "The FCC Auction
Plan"]. This section, consisting of channels
52, 53, 56 to 58, 60 to 62, and 65 to 67, is slated to
be divided into five blocks. Four of the five will be
channel pairs: 52 and 57, 53 and 58, a pair of 5-MHz
channels in 60 and 65, and a pair of 10-MHz channels in
61 to 62 and 66 to 67. Channel pairs can best be used
for services that require the same capacity in each
direction, like today's cellphone services.
The fifth block will consist of today's channel 56,
which is better suited for one-way transmission, such as
broadcasting to cellphones. It could also be used for
services that can utilize an existing cellphone channel
as the return path—for example, video on demand, in
which your request is phoned in and then the material is
sent to your cellphone over the broadband channel. The
FCC plans to offer the blocks in six regional areas,
making it simpler for well-funded companies planning to
roll out national services to assemble bandwidth.
The sale of the five blocks will complete the
reallocation. The oft-quoted $50 billion valuation for
the 108 MHz may be too high, given that the first 24 MHz
sold netted $685 million and that the 24-MHz
public-safety spectrum won't be sold at all. The $50
billion number comes from a May 2004 estimate by the New
America Foundation, a Washington, D.C.based public
policy institute, citing FCC and other data. On the
other hand, it is possible that the chunks of spectrum
auctioned in the first two rounds went cheap because
buyers didn't know when they would actually get them.
If a firm date is set and the auctions for the
remaining spectrum sections are held not too far ahead
of that date, the auctions of the remaining 60 MHz could
bring the total raised up to $30 billion. Congress is
expected to require that a portion of those proceeds,
probably less than $5 billion, be used to fund subsidies
to help low-income families convert their analog TV sets
to digital.
Whenever so much
money and infrastructure are at stake, there
are inevitably winners and losers. The companies
bringing in the bids at the auctions appear initially to
be winners, but some of their ventures are bound to
fail.
Manufacturers will be huge winners. New services and
technologies necessitate new equipment. Sales of
televisions, studio gear, and other consumer and
professional equipment are already growing. Still to
come are business opportunities opened by new mobile
services.
Broadcasters should be winners. By upgrading their
technological backbones, they have improved their
quality of service and now have the flexibility to
pursue new opportunities such as narrowcasting to niche
markets. However, while broadcasters have invested
heavily in the digital transition, they have not yet
fully exploited digital's advantages of
higher-definition pictures and new services.
Broadcasters have two strategic advantages over cable
and satellite providers. For one, local broadcast
stations know their markets in a way no national
programmer can. For another, broadcast television is
wireless and eminently portable; viewers don't have to
plug into the cable network or to a carefully aligned
satellite dish. They don't even have to find small hot
spots, since receivers pick up broadcast signals almost
anywhere. But broadcasters are only now starting to use
HDTV in their local programming, primarily for news. And
U.S. digital service does not support mobile service to
vehicles and pedestrians with handheld devices. It is
telling that reassigned broadcast spectrum is being used
to offer mobile video services that broadcasters
themselves are unable to support. Nor is this now a
priority for them.
Political leaders might be losers, if they are
perceived as forcing unwanted change and expense on the
public. And if the transition is disruptive, they will
be blamed. But overall, governments should be big
winners. When the transition is completed, governments
will have served their constituencies well by shifting
broadcast television to a superior, more flexible
service and by reallocating vacated broadcast spectrum
to other useful services.
In the short term, some consumers, particularly the
least well-off, will be losers. They will see blank,
snowy screens on their antenna-fed analog TVs when
analog service is terminated. To continue receiving
programming, they will need to buy and install digital
conversion set-top boxes or switch to cable or satellite
service. Either way, it's going to cost them.
In the end, though, consumers will be winners, with
new and improved services available. They will have
access to HDTV's great pictures, accompanied by
surround-sound audio. They will have uniformly
high-quality reception anywhere in a broadcast area, and
additional services will include some within traditional
broadcast channels but even more coming in the auctioned
broadcast spectrum.
More information about the analog shutoff and
spectrum auctions is available at
http://www.fcc.gov.