Is It a Good Thing?
Everywhere you turn these days, it looks as if we may
soon be turning into the Jetsons. In the iconic American
TV cartoon of the 1960s, robots prepared meals in
seconds—and cleanup was a snap. Forty years after Rosie
the Robot first made dinner for her Space Age family on
the go, the devices she inspired are coming into being.
Via newsletter, Siemens AG informs us that it is now
offering "an oven with a completely new design that's
very easy to operate, remarkably energy efficient, and
opens up unusual possibilities for kitchen designers."
The new liftMatic oven attaches to a wall like a
cabinet. You place your uncooked food at the bottom of
the unit, press a button, and the "floor" of the oven
raises the food to a cooking position near the top of
the oven, for maximum heating. Siemens says the
liftMatic reduces baking times "by up to 30 percent."
Sharp Corp., meanwhile, is pushing the health benefits
of Healsio, a new oven it says cooks food by spraying it
with steam superheated to 300 °C. Hitachi Home and Life
Solutions says its Healthy Chef—a combination oven and
microwave—uses superheated steam after heating food
with microwaves, also to save cooking time.
Will these shiny new machines make us more efficient
and productive? While good-living mogul Martha Stewart
might think so, Ruth Schwartz Cowan, the Janice and
Julian Bers Professor of the History and Sociology of
Science at the University of Pennsylvania, would
probably disagree. Author of More Work for Mother: The
Ironies of Household Technology from the Open Hearth
to the Microwave, Cowan
is best known for her research on what
impact things like household appliances have had on
women's work at home. Her book concludes that these
appliances actually make more work for Mom, not less.
And in "The Consumption Junction: A Proposal for
Research Strategies in the Sociology of Technology," in
The Social
Construction of Technological Systems,
she discusses why the criteria for
"betterness" depend on who is using the
technology—and why what's better from a
technology maker's point of view is not necessarily
better for the consumer.
Let the buyer beware.
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