PHOTO: ANTONY NJUGUNA/REUTERS/CORBIS
|
Eyes could kill
me each time I walked about the streets with
my handset," says Siri Nchise, a 29-year-old customer
service representative for an Internet service provider
in the African city of Douala, in the Littoral province
of Cameroon. In the past five years, she's had three
cellphones stolen. She keeps buying new ones, because
they are the only practical way to connect to friends,
family, and business associates.
On a continent where rolling blackouts, undrinkable
water, and fetid mounds of refuse remain the stuff of
everyday existence, wireless telecommunications services
stand out as a rare, perhaps unique, technological
success story. Tens of millions of ordinary Africans
like Nchise carry cellphones today, something not even
the richest of them could have possessed barely a decade
ago. And every month, millions more dial in to the 21st
century, with profound implications for African
economies and societies.
It might come as a surprise that sub-Saharan
Africa—with 34 of the 50 poorest countries on Earth,
according to the United Nations—is now the world's
fastest-growing wireless market. But there's no arguing
with the statistics: the number of mobile subscribers in
30 sub-Saharan African countries, not including South
Africa, rose from zero in 1994 to more than 82 million
in late 2004, according to the latest figures from the
International Telecommunication Union, in Geneva. The
rate of growth for the entire continent has been more
than 58 percent per year, compared with the almost 22
percent annual growth rate in the Americas; in Cameroon,
Kenya, Senegal, and Tanzania, growth rates are running
in excess of 300 percent. Nigeria, Africa's largest
country, with 140 million inhabitants, has only about
500 000 landlines, or approximately 1 for every 280
people. In that country 19 million mobile phone
subscribers have signed on since 2000, and the Nigerian
Communications Commission projects the total number of
subscribers to grow to 50 million by 2010.
Africa is going wireless for a very simple reason: its
national telecommunications monopolies are poorly
managed and corrupt, and they can't afford to lay new
lines or maintain old ones. So in most sub-Saharan
countries not even 1 percent of the population have
landline-connected telephones. That compares with more
than 10 lines per 100 people in Latin America and more
than 64 per 100 in the United States. Indeed, Tokyo and
New York City each have more fixed-line telephones than
the whole of sub-Saharan Africa. These numbers are even
more daunting when you consider that fixed lines
tend to be concentrated in capital cities, leaving rural
communities totally bereft. For instance, while the
country of Senegal has about 140 000 lines, 65 percent,
or 91 000, of those lines are in the capital city, Dakar.
More than just inadequate landline networks and
institutions are fueling Africa's wireless boom. Growing
political stability has helped to attract foreign
investors to a region decimated by civil wars over the
past 50 years. And the far simpler logistics of getting
a wireless network up and running are also an enormous
factor in sub-Saharan Africa, where even the seemingly
straightforward can turn out to be anything but.
During our recent travels in Ethiopia, Kenya, Uganda,
and our home country of Cameroon, we've seen why
wireless networks have succeeded so spectacularly where
landlines failed so miserably. Landlines can take years
to install even after the right palms have been greased,
while you have only to buy a handset and prepaid
cellphone calling card to get a wireless line. In
addition, companies can erect base stations that cover a
radius of 35 kilometers for much less than it would cost
to run copper cables from central exchanges to every
customer's phone.
But that's only part of the story. The African
cellphone revolution thrives on a combination of a novel
business model introduced a decade ago in South Africa
and some clever calling tactics that have made cellphone
usage affordable for a large segment of the population.
As a result, growing numbers of Africans at the top,
middle, and even bottom rungs of the economic ladder
depend on the wireless sector for their livelihoods. But
can the region sustain the wireless sector's phenomenal
growth rates and accompanying prosperity? And does the
capital flowing in and out of these countries via
transnational wireless corporations represent a
sustainable infusion of desperately needed foreign
investment, or neocolonialism dressed up as a
free-market bonanza?
The sparks that
ignited the African cellphone explosion
occurred in South Africa in 1993, when the government
granted national cellphone licenses to MTN South Africa
Ltd., Johannesburg, and Vodacom Group (Pty.) Ltd.,
Sandton. These companies, each partially owned by the
South African government, quickly built large customer
bases in South Africa, and eventually other African
nations, by offering prepaid cellphone cards. These
cards draw customers who can't afford monthly phone
bills, don't have postal addresses, or don't maintain
checking accounts. People pay as they go, and only as
much as they can afford.
These cards brought telecommunications to the masses.
The East African country of Uganda is a prime example.
Most Ugandans do not meet the financial criteria for
subscription-based service. Nevertheless, in the three
years following Kampala-based MTN Uganda's introduction
of a prepaid option, Uganda's overall mobile telephone
density quadrupled, rising from 0.41 subscribers per 100
people to 1.72. Today, more than 50 percent of the
population has mobile cellular coverage. More than 98
percent of Uganda's mobile subscribers use prepaid
cards. By the end of 2001, over half of Africa's
countries—28 nations—had more mobile than landline
subscribers, a higher percentage than on any other
continent [see figure, " Mobile Subscriptions Skyrocket"].
As instrumental as these cellphone cards have been,
they weren't the only factor that set the stage for
Africa's wireless boom. Africa's national
telecommunications monopolies created business
opportunities for multinational carriers by not
servicing their citizens with landlines. Telkom Kenya
Ltd., in Nairobi, for example, which has only 313 000
landline subscribers in a country of 30 million people,
won't invest in new lines. Instead, Telkom has met
demand for phone service by partnering with foreign
companies that are putting in new wireless
infrastructure. In 1999, it formed Safaricom Ltd.,
Nairobi, which it owns in partnership with Newbury,
England-based Vodafone Group PLC (which also owns part
of South Africa's Vodacom). The next year, the
Communications Commission of Kenya licensed KenCell
Communications Ltd., now Celtel Kenya, Nairobi, to
provide service based on the GSM 900 standard used
throughout Africa.
These companies have succeeded far beyond their
expectations. According to London-based TeleGeography
Research, on launching its service in 1999, Safaricom
expected to have 3 million subscribers by 2020. By the
end of 2005, there were more than 4.6 million wireless
subscribers in Kenya, split between the two carriers.
Safaricom projects that it alone will have 5.5 million
subscribers by the end of 2007 [see graph, "Mobile vs. Fixed Lines in Africa"].
Countries that liberalize their telecommunications
markets often create feeding frenzies among
multinational and local wireless companies alike. For
example, though MTN was first to provide cellphone
services in Nigeria, the company now finds itself in
heated competition with South Africa\0x2013based Econet
Wireless International and Nigeria-based Globacom, as
well as about 10 smaller carriers. Wireless enterprises
have been so successful that the Nigerian government is
now trying to privatize its own hapless monopoly,
Nigerian Telecommunications Ltd., based in the capital,
Abuja, and its wireless division, Mtel. But with such a
competitive wireless market, the Nigerian government has
had a hard time finding a suitor for Nitel Ltd.
TeleGeography reports that the monopoly, which currently
has 10 000 employees, had not paid workers for more than
two months as of March, and that it plans to slash 6000
jobs by the end of May.