In short,
whenever a product can be made more cheaply than the
original, counterfeiting can and usually will occur. One
area where we expect to see a rise in counterfeits in
the coming months is the result of efforts to make
electronics more environmentally friendly.
This July the European Union's 2003 Directive on the
Restriction of the Use of Certain Hazardous Substances
in Electrical and Electronic Equipment—the so-called
RoHS directive—takes effect, banning the sale of any
new products that contain lead, mercury, cadmium, or
several other toxic compounds. (Some military and
stationary telecom systems are exempt.) China and the
state of California have their own versions of RoHS legislation.
Manufacturers and components makers have been
scrambling to meet the EU deadline. Producing lead-free
counterparts of existing components is the key issue.
The problem is that the processes for producing
lead-free parts aren't always compatible with those for
making ordinary components. Counterfeiters will almost
certainly capitalize on the situation, re-marking leaded
components as lead-free.
Another environmentally friendly practice, electronics
recycling, is creating a new stream of bogus components.
We've seen low-skilled workers in China tearing apart
cast-off computers and separating their parts into bins
for reuse in other products [see photo, "Bin There, Done That"].
The official line is that the recycled components will
be used in toys, but once the parts enter into
distribution facilities, there is a real concern that
they will be reused in other products. The parts may not
be counterfeit per se, but they are probably being
incorporated into subassemblies sold without any
indication that some of their parts aren't new.
Attempts to rein in
counterfeiters have taken many forms. A
number of international agreements such as the Patent
Cooperation Treaty of 1978 and the World Intellectual
Property Organization Copyright Treaty of 1996 have
tried to define and enforce IP rights. Although such
pacts might be helpful for companies whose competitors
are peddling look-alike products, they haven't done much
to stem trafficking in bogus electronics, and they don't
address the problem of counterfeit products that enter
the supply chain through illicit channels.
The U.S. Congress has considered legislation intended
to deter and punish counterfeiters, especially those
coming from outside the country. One bill, known as the
Keep America Secure Act, would have barred the Defense
Department from purchasing equipment that contained
electronic products not manufactured in the United
States. The bill's goal was to ensure that the Pentagon
had secure suppliers, but had it become law, it also
would have had the effect of controlling bogus parts
[see sidebar, "Counterfeit
Electronics as Weapons of Mass
Disruption?"]. The bill's critics noted,
however, that it also would have hamstrung efforts to
develop advanced systems, because many of the
high-performance technologies already used by the U.S.
military originate outside the country.
A number of groups monitor and report on counterfeit
products. One of the most active is GIDEP, whose members
include government and industry representatives from the
United States and Canada. The program's chief resource
is a database compiled from reports that members submit
describing failed and counterfeit parts. The program has
exposed many incidents of counterfeiting, but it's a
voluntary service—if members don't submit reports, the
information isn't shared. Our experience indicates that
many companies are reluctant to go public when they do
spot counterfeits, out of fear of being sued by
customers and of tarnishing their brands' reputations.
And although GIDEP does a service in alerting companies
and the public to known counterfeits, it does nothing to
actually address the cause of the problem.
Electronic Resellers Association International (ERAI),
a group that represents more than 1000 independent
distributors, has been working to improve quality
control among its members by, for example, setting up an
escrow service, which allows buyers to inspect the goods
before completing their purchase, and by launching its
own Web-based database, Parthunter.com, for locating
parts. Unlike other online trading sites, Parthunter
vets its traders and alerts users when they search for a
part that is known to have been counterfeited in the
past. Such activities are encouraging signs, but the
fact remains that most independent distributors don't
subject themselves to the kind of scrutiny that ERAI
demands of its members.