Companies that
manufacture products in China are
especially at risk of having their goods counterfeited
or having counterfeit?components enter their end
products. China—"the world's Wal-Mart for fake goods,"
according to a recent article in CSO, a magazine for
security executives—does a poor job of enforcing its IP
laws. The problem is exacerbated by the complicated
manufacturing relationships that typically exist there.
Whereas 20 or 30 years ago, a North American or European
manufacturer might have had a vertically integrated
operation that dealt directly with only a few trusted
suppliers, a manufacturer in China, whether owned by a
Western company or not, buys components and materials
from many suppliers and through many distributors and
other intermediaries. Such a complex supply chain
creates abundant openings through which counterfeit
items can slip into finished products. That said,
counterfeiting can't be traced to just one country or
region. Plenty of it goes on in the rest of Asia,
Europe, the United States, and elsewhere.
For an electronics equipment manufacturer, identifying
counterfeit products from among the thousands of
components used to assemble a system like a desktop
computer or a commercial jet presents a huge challenge
[see diagram, "Chain of
Chance"]. A representative of one of the
world's largest computer companies recently confirmed
for us that bogus components do get into its supply
chains and that the company is simply unable to inspect
every part and device going into its finished products.
Given that the company ships about 10 million computers
each quarter and works with hundreds of suppliers, it's
easy to see the magnitude of its challenge.
Indeed, most manufacturers these days do not have the
resources to trace the origins of every part in their
products. Ironically, they once did. Back in the 1970s
and early 1980s, companies relied on quality assurance
teams to inspect and test new components as they
arrived. But as components became more reliable, the
need for such rigorous inspections faded away.
The rise of the Internet
as a trading tool has greatly expanded
counterfeiters' horizons. It can give sellers anonymity,
and it allows transactions without buyer and seller ever
meeting. Our investigations have determined that many
bogus electronic semiconductor devices move through
online channels.
Increasingly, though, online markets are the only way
to locate what you need. That's especially true when the
bona fide product is in short supply. Many avionics
systems, for example, remain in service for three or
more decades; toward the end of the system's lifetime,
the original components may no longer be in production.
Carmakers face similar obsolescence. A typical Hyundai
car now comes with a 10-year warranty. But by the time
that warranty expires, any one of the 20 or so
microprocessors it contains will almost certainly be scarce.
Such situations are irresistible to counterfeiters.
When the demand for replacement products escalates, the
cost of parts also rises, and counterfeiters see their
chance. In attempting to replace an obsolete part, an
unsuspecting consumer may turn to less reliable sources,
including parts brokers. Even among parts brokers there
are varying levels of trustworthiness.
All distributors sell parts that they've purchased
from the original manufacturer or supplier. But
franchise distributors have a formal, ongoing
relationship with the manufacturer, while independent
distributors generally don't. Parts brokers, by
contrast, act as scouting agencies for hard-to-find
components; rather than maintaining an inventory, they
track down parts only as the need arises.
The Internet has made it possible for virtually anyone
to set up shop as a broker or distributor. Those wishing
to sell electronics products through Web sites such as
NetComponents, IC Source, and Broker Forum need only pay
a nominal monthly membership fee. Although the majority
of traders on such sites are legitimate, others are not,
and there's often no way to tell the difference.
Three years ago, a U.S.-funded agency known as the
Government-Industry Data Exchange Program (GIDEP), which
tracks instances of counterfeit and defective parts,
issued an alert regarding a 20-pin digital memory IC,
marked with the lot code TAH9949 and manufactured by
Cypress Semiconductor Corp., San Jose, Calif. Cypress
had stopped making the part in 1999, but the military
electronics firm Telephonics Corp., based in
Farmingdale, N.Y., had purchased 100 of them in April
2003 through two parts brokers. When Telephonics
engineers tried to enter data into the chips, the ICs
wouldn't accept the Cypress algorithm, and a failure
analysis revealed they had a smaller die bearing the
logo "MMI." Cypress later said that the bogus parts
lacked other designators it uses to trace military
parts, and that even the parts' country-of-origin
code—"TAH" instead of "THA" for Thailand—was wrong.
At our lab, we sometimes see parts that have been
relabeled so that they appear older than they actually
are, because the old part is the one in short supply.
The new part may function nearly identically to the
older part, but it may be faster or lack a bug found in
its antecedent. Fixing a bug is good, right? Not
always—when you install the newer part into the
circuitry, which also fixes the bug, that fix may in
turn cause a different problem.