You've never bought a pirated DVD or software package.
You're not tempted by the lovely imitation Louis Vuitton
bags on sale in cities everywhere on Earth. You haven't
picked up a knockoff Rolex wristwatch, and, let's be
honest, you're past the age where fake designer jeans
are a good idea.
So the massive global trade in counterfeit goods
really doesn't affect you, right? Wrong.
In the article "Bogus!" in this issue, Michael Pecht
and Sanjay Tiku describe in sobering detail the surging
global traffic in counterfeit electronics parts. Even
the biggest electronics companies, Pecht and Tiku say,
are finding it impossible to assure themselves that
counterfeit chips, rechargeable batteries, capacitors,
and other components are not finding their way into
their circuit boards. Sometimes the results are merely
annoying and costly, such as when a computer fails
because its cheap capacitors have burst. Other times the
outcome is dangerous or even life-threatening, as when a
cellphone's counterfeit lithium-ion battery explodes.
Putting a dollar figure on this illicit trade is
difficult. Lost business is often estimated by simply
tallying up, say, the number of pirate DVDs sold and
assuming that each one displaced a legitimate sale. Of
course, that's a lousy methodology; just because someone
pays US $50 for a fake Louis Vuitton bag doesn't mean
she would have paid $1200 for the real thing.
Still, Pecht, who directs a laboratory that analyzes
counterfeit electronics at the University of Maryland,
and Tiku, who works for Microsoft, estimate that the
world's electronics companies miss out on at least $100
billion in revenue every year because of counterfeiting.
To put that figure in perspective, consider that the
National Association of Manufacturers, a trade group in
the United States, estimates that the buying and selling
of fake goods worldwide is a $500-billion-a-year industry.
In an attempt to cut into this massive market, this
past 16 March, U.S. President George W. Bush signed into
law the Stop Counterfeiting in Manufactured Goods Act.
It stiffens the penalties in the U.S. for various
counterfeiting infractions and also directs courts to
destroy seized counterfeit goods, among other measures.
But it will probably do little, experts say, to cut into
the brisk trade in bogus electronics components.
For that, there's no silver bullet. There's just a
host of small, painstaking prescriptions and, of course,
more vigilance in general. Let's hope the world's
manufacturers get serious about this issue before some
critical computers—or some airplanes—crash.