Chicago-area residents Catherine McNeil and Alma
Klein aren’t the only parents who would have issues
with commercial television in the back seats of
their cars. Enoch Choi, a father and doctor in Palo
Alto, Calif., says that even if he did want TV on in
the car on a daily basis (he doesn’t), he’d prefer
to play a commercial-free DVD, rather than paying
money for commercial service.
“If your kids need to eat SpongeBob-branded
nectarines, then yes, I guess it makes sense,” says Choi.
Sarah B., a mom from Fairfax, Va. (who asked that
her last name be withheld), would use it “only for
trips over 2 hours; then I wouldn’t have to risk our
lives changing the DVDs.”
Rodd Pope, a father of three in Palo Alto, lets
his children watch DVDs in the car all the time,
alternating educational videos with entertainment
videos. He helps pick the videos. He would never
cede that control to any TV network, even to Disney.
(Or maybe especially to Disney.) —T.S.P.
Taking It to the Streets
IEEE Spectrum checked out the service in
Manhattan, a tall-building environment that Sirius
considers challenging. Spectrum staff
member Willie Jones reported that cartoons looked
just fine, but live-action sequences seemed blurred
and, in some cases, pixelated. “If this were 25
years ago,” he says, “I would have been reaching out
to adjust the rabbit ears to make the picture come
in clearer.” Jones also reports that the system lost
the video signal three or four times during a
15-minute drive, once for as long as a minute.
(Sirius executives who were in the car with Jones
believe that the dropouts lasted 15 seconds or less.)
Jones also found it odd that a company that pushes
commercial-free programming for radio is promoting
TV channels that hawk action figures and My Little
Pony dolls. —T.S.P.