By the 1930s, nearly everything we consider modern
media programming was in place. The blend of news,
education, sports, and entertainment was the substance
of radio. From “The Lone Ranger“ to “Meet the Press,”
the middle decades of the 20th century produced some of
the finest presentations the public ever heard. Even
Shakespeare enjoyed a renaissance over the airwaves. One
bit of theatricality became the single most famous
broadcast in American history. When Orson Welles’s
production of “The War of the Worlds” concluded on 30
October 1938, a wave of mass hysteria seized thousands
of radio listeners,” as The New York
Times observed the next day.
Without radio, the culmination of America as a
melting pot would never have reached a critical temperature.
The most popular show in this heyday era, however,
was a situation comedy called “Amos ’n’ Andy.” The show,
which premiered in 1929, starred two white actors
playing black men. In the tale of this particular racial
sore, the author shows his interior composure, as he
does throughout the book when describing how people of
all descriptions adapted themselves to intolerance.
Benjamin Kubelsky and Nathan Birnbaum became Jack Benny
and George Burns to accommodate an anti-Semitic
environment; then they triumphed in radio. Women
produced radio programming but largely chose to stand
behind the curtains, from fear of prejudice. And black
performers saw their contributions highlighted briefly,
only to be crushed by racism. For most of the Golden Age
of Radio, minorities were oppressed and violated; but
their treatment only mirrored a nation’s self-loathing.
Stunningly, stars such as Duke Ellington and Cab
Calloway became icons of early radio but marginalized
figures of its supposed zenith, supplanted by white
competitors, such as Tommy Dorsey and Glenn Miller. Balk
rightly describes the transition and frames it properly.
Without radio, America’s melting pot would never have
reached a critical temperature. It really did boil over,
though, and we are still living in its aftermath, for
better or for worse. However, today, its cooling has
left behind rigid formulas that hold us in their grip no
matter where we search across the dial. Radio became
what America is. We need to read more books such as
The Rise of Radio
to learn how it got there, because the future
is as bleak as ever—and radio is as compromised as ever,
with its corporate overlords dictating opinions.
But we have to try to think about how radio reflects
our interests, not the other way around. The airwaves
belong to us, as Balk’s book emphasizes, as does the
government that administers them and the culture that
responds to them. We may have botched radio as a medium
in the past, but we are still responsible for its
cultural significance, and Balk reminds us that we can
regain all that we have lost. We just have to demand it
from those who control its use.
As a journalist, Balk has written more than 100
articles for Harper’s, Reader’s Digest,
and other publications. He has taught at Columbia and
Syracuse universities. And, for the record, he is a
former managing editor of IEEE Spectrum
magazine. In The Rise
of Radio, he compresses the immense
history of the science and art’s growth into a
wonderfully readable and well-documented compendium. You
need not be a radiophile to appreciate its all-too-human
tales of success and failure. You need only be
interested in America.