IMAGE: ENCORE SOFTWARE LTD.
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The year 2005 will go down in India's annals
as the year of cheap computing. Manufacturers would, of
course, prefer to call what's involved "inexpensive,"
"low-cost," or "affordable." But it all comes down to
the same bottom line: some laptops and PCs that were
selling for as little as 10 000 rupees at the beginning
of the year were going for less than half that by year's
end, or approximately US $100 for a network machine.
Admittedly, the $100 Nova NetPC offered by the
year-old start-up Novatium Solutions Ltd. [see
"Leading the
Pack"] is a thin-client server that depends
on external support from Internet service providers or
cable companies for most of its data processing and
applications. But if its maker is to be believed, the
NetPC breaks ground in terms of both manufacturing
quality and capabilities.
"Most Net PCs or thin clients available today are
stripped-down versions of PCs that run on the same
hardware architecture," says CEO Alok Singh. "But we
have built a complete motherboard and a new platform,
and we're looking to the triple play of audio, video,
and computing. There's no compromise on the computing
experience."
In July, when HCL Infosystems, headquartered near New
Delhi and India's largest computer maker, launched its
PC for India, it made similar claims. "Most of the
existing low-cost PCs are either stripped-down versions
or made of poor quality or counterfeit components,"
claimed CEO Ajai Chowdhry. He said that HCL's machine
broke the 10 000-rupee barrier without compromising
quality or functionality.
Arguably the first through that barrier was Xenitis
Infotech's Aamar PC, which has been issued with variant
names for regional appeal. Xenitis says it has been
selling more than 10 000 units per month at around $225.
All those introducing inexpensive computers are
betting on economies of scale. In a country of more than
1 billion people in which fewer than 1 percent own
computers, that isn't much of a gamble. Encore Software,
which has introduced Mobilis, a line of devices that
straddle the worlds of laptops and PDAs, hopes to sell
50 000 to 100 000 units in a year.
To reduce costs and maximize function, several of the
PC makers are steering away from the Windows/Intel
world: HCL, for example, has turned to the Taiwanese
company Via Technologies Inc., in Taipei, for the
1-gigahertz processor in its PC for India, and it uses
the Linux operating system. Via itself has introduced a
$230 computer, the Terra PC, which relies on Linux
rather than Windows and runs its operating system on
flash memory.