Five years ago, when New Delhi-based NIIT Ltd. decided
to establish itself in China, the idea was to set up a
ground-floor presence in what it expected to be a
booming Chinese outsourcing business in information
technology (IT). But NIIT soon had to moderate its
ambitions, recognizing that the local human capital
needed was not yet mature—a problem it confronted
head-on by organizing a wide array of local training
programs.
Meanwhile, however, its essential thinking has been
borne out, as more than a dozen other Indian companies
have followed its lead and set up Chinese operations to
provide IT services. These include top technology names
like Tata Consultancy Services in Mumbai, with 24 000
professional employees; Satyam Computer Services Ltd. in
Secunderabad; and Infosys Technologies Ltd. in Bangalore.
Raghvendra Tripathi, the regional manager for Satyam,
believes that the company's Chinese operations will one
day be as large as its offices in India, where it has10
000 employees. The firm, which is listed on the New York
Stock Exchange and has development centers in nine
countries, established Chinese operations in February
2003, but saw its plans derailed initially by the
outbreak of the SARS epidemic a month later. Now,
however, with the crisis having subsided, it boasts a
new office in a Shanghai software park, with manicured
green lawns, that could easily be mistaken for a campus
in Silicon Valley. Tripathi says he aims to hire 100
employees by year's end.
Provisioning China's own growing IT market would be
reason enough for Indian companies like Satyam and NIIT
to be eyeing it hungrily. The U.S. research firm Gartner
Inc., based in Stamford, Conn., expects Chinese demand
for IT services to be the equivalent of US $25 billion
to $30 billion by 2007, about eight times what it is
now. "China simply may not have the skills, processes,
or trained IT resources to meet this demand," says
Girija Pande, Tata's regional director for Asia and the Pacific.
But equally, there is the worrisome possibility that
China will emerge as a potent competitor of India's in
the global IT outsourcing market. With outfits like
Gartner predicting that each country will be raking in
about $27 billion in IT sales by 2007, why not join
forces and avert a beggar-thy-neighbor competition?
Perhaps having that scenario in mind, China's premier,
Zhu Rongji, visited Bangalore, India's IT capital, in
January 2002. Last June, India's prime minister, Atal
Bihari Vajpayee, paid a return state visit—the first to
China in 10 years.
Kevin Lee/Getty Images
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Lesson Learned: A student is trained in Hangzhou.
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During his first stop, in Shanghai, Vajpayee said that
"it is self-evident that [China's and India's]
respective core competence in hardware and software
provides a natural ground for an effective alliance in
the IT industry." Other complementarities, he might have
added, are China's position in some East Asian markets
versus India's in the English-language world; China's
tradition of decisive, centralized action versus India's
more democratic, market-oriented approach; and China's
appeal to foreign investors versus India's more dynamic
home-grown private sector.
Ironically, Indian dreams of penetrating China's
domestic IT market and using it as a springboard for
further conquests has turned out to depend on helping to
train people who could turn in due course into arch
competitors. Typical is a software training center that
the Tata consultancy has set up in Hangzhou, a booming
high-tech center two hours southwest of Shanghai. It
trains local Tata employees not only in software
engineering but also in software project management and
international IT practices.
During Vajpayee's China visit, NIIT announced that it
would set up centers in 15 provinces of the People's
Republic to train high-level but far-flung employees in
the hinterlands in the intricacies of project management
and quality assurance testing. It's already training, at
any one time, some 15 000 unaffiliated students—ranging
from high school graduates to professionals—in 33
software schools scattered about China. On that basis,
it hopes to launch a much-delayed software-outsourcing
service soon.
Though the logic behind that strategy is compelling,
the obstacles aren't trivial. Like NIIT, Tata had to
delay plans for its service because the available
personnel turned out to be inadequate. Infosys, which
got permission to set up shop in China during Zhu's
visit to Bangalore two years ago, still has but one
person in China—its business development manager in
Beijing. Obscure difficulties with the Chinese
authorities have been behind the delays.
Key Chinese sectors in which help from outside IT
services is urgently needed: banking, securities,
telecom, and energy. Ready to help: India
Differences in business practices and political
culture are obvious, but language barriers also are
nontrivial. Four years ago, when China native Jerry Cao
began training teachers for NIIT in Shanghai, he could
hardly understand his boss's thick Indian-accented
English, he says. Conversely, if Sudhir Dahiya, NIIT's
head of technical operations in Shanghai, were to walk
into any of the classrooms NIIT has organized in China,
he would have a hard time following along because the
content is so localized and customized.
"The Chinese need clear, much more to-the-point
instructions than Indian students typically do. They
expect the teacher to do a bit more hand holding," says Dahiya.
India's National Association of Software and Service
Companies (Nasscom), in New Delhi, has prepared a
blueprint for collaboration and cooperation. It
identified key Chinese sectors that Chinese IT services
will not fully penetrate without outside help: banking,
securities, telecom, energy, and large, complex systems
integration projects in general. Besides IT, Nasscom
sees opportunities for collaboration in Chinese chip
design and telecommunications.
There are also "intangibles" that India can help with,
notes Sam Flemming, the director of the consulting
company ConnectITChina in Shanghai. "Service is still a
problem in China," he says. "The Chinese are 'techies,'
but they're not salespeople. Indians can help the
Chinese with the selling."
Right now, the Chinese IT sector is still a fledgling
business, estimated to have brought in only about $5
billion this year, by Gartner's account. But it's a
sector determined to grow fast, with or without India's
help.
"The Chinese are not waiting for Indians to train
them," says NIIT's Dahiya. "We have to work together to
create a win-win situation."