Bill Woodcock is
only 33, but he already has two decades of experience in
computer networking. He has worked in a corporate
environment; he has been a successful entrepreneur. But
for the past four years Woodcock has been living the
life of his dreams, traveling the world building
Internet exchanges in places such as Nepal, Brazil,
Mozambique, Vietnam, Tanzania, and Afghanistan. As
research director for the San Francisco-based nonprofit
Packet Clearing House, Woodcock has spent as much as 80
percent of his time globe-trotting. He doesn't make a
lot of money—but then again, he doesn't need a lot of
money: most of his living expenses are covered by his
travel budget. And he's having experiences that he sees
as priceless.
As a middle-schooler in Berkeley, Calif., Woodcock
made his spending money by pasting strips of type into
page layouts for the University of California Press.
When the Macintosh computer came out in 1984, the press
bought one, and at age 13 Woodcock got his hands on
PageMaker, the pioneering PostScript-based desktop
publishing program.
Large PostScript documents worked a lot better with a
file server as well as a printer, so by age 14 Woodcock
was entangled in AppleTalk cable, setting up his first
network. In those days, having successfully set up one
network made you an expert, so the youngster hired
himself out for US $150 an hour as a networking
consultant, working for such established companies as
Universal Studios Inc., in Universal City, Calif., and
Chiron Corp., in Emeryville, Calif.
He spoke at his first technical conference at age 15,
and by the time he was a high school senior he was doing
product design and technical documentation for Farallon
Communications, one of the first companies to specialize
in Ethernet networking hardware. By juggling independent
study classes at school and taking long lunches from
Farallon, Woodcock was able to interweave a
40-hour-a-week engineering job with being a full-time
high school student.
Working at Farallon (now Netopia Inc.) introduced
Woodcock to the idea that engineering could be an
adventure. As part of his job, Woodcock provided phone
support to engineers in the field. "That seemed really
romantic to me, this 1950s ideal of American engineers
traveling around the world building bridges and dams.
"Once I remember talking to a guy calling from a
satellite phone in Saudi Arabia. He was trying to get an
Ethernet hub working in a building that had mud walls
and no power except a generator. Anytime he needed to
run a cable, he had to use a battery-powered drill to
make a hole in the mud wall. That seemed so exotic to
me."
While Woodcock was troubleshooting Ethernet networks
at Farallon, the Internet was starting to take off, and
Woodcock got on board. He put modem banks and servers in
his basement and started a business doing e-mail
forwarding for corporations, billing them monthly. "I
remember the first month, I made 50 bucks," Woodcock
recalls. "I was happy about that." He named his little
Internet company Zocalo, a pun in Spanish, meaning both
"marketplace" and "wall jack." In the fall of 1989,
Woodcock started college at the University of California
at Santa Cruz; Zocalo, then a stack of hardware that fit
on a desk, moved to his dorm room.
He majored in art, graduating with a bachelor's
degree. Majoring in networking was not an option. "There
weren't any classes in what I was interested in, there
weren't professors, there weren't books. I had already
worked for the company that was doing the first
hardware, and I was writing one of the first books."
(That book was Networking the Macintosh, McGraw-Hill,
1993.)
When he graduated from Santa Cruz in 1993, Woodcock
was recruited by Bechtel Group Inc., the San
Francisco-based contract engineering behemoth. At first
he was thrilled—a job with Bechtel would clearly lead to
the romantic life of an adventurer. Not so, it turned
out.
"They had no interest at all in paying me to go out
and run around the world doing fun stuff. They offered
me a job running part of their corporate network in
their high-rise office in downtown San Francisco,
working 9 to 5. But what was worse, they had no respect
for the people out in the field, the ones I admired so
much. Instead, they thought of them as people who hadn't
succeeded in climbing the corporate ladder," he recalls.
"That was really the last time I thought of working for
a big corporation."
So Woodcock moved himself and Zocalo back to Berkeley
and put serious effort into running his company. "I'd
get high-speed data circuits from the phone company, put
routers at my end andat my customer's end, and give them
an Ethernet port to plug into. If they wanted security,
I'd build them a firewall. If they wantede-mail, I'd set
up e-mail accounts." Woodcock charged both consulting
fees and recurring service fees, and at its peak in
2000, Zocalo had 15 employees and $3 million in annual
revenues. During the dot-com boom, Woodcock turned down
offers as high as $36 million for Zocalo; at the time he
still imagined that running the company would be a
lifelong occupation. "My exit strategy was death by old
age," he says with a wry smile.