Of all the weird new businesses supported by
virtual gold, one of the strangest is related to
prostitution. Online, real‑world women (or men
posing as women) give gamers text-based and
animated cybersex in exchange for game gold. The
sex workers then trade that virtual dough for
real cash through real-money transaction sites.
Under the nom de jeu of Stacey Sugar, a
25-year-old from England runs a popular strip
joint in Second Life, an online virtual
community where players customize their
characters and environments. Industrious players
create elaborate strip clubs and brothels. If
your character doesn’t have genitals, no
problem, you can buy yourself whatever you need
in a Second Life store that sells virtual
doodads in exchange for virtual dollars.
Sugar runs the Club XTC Elite, a virtual
brothel complete with “pole dancing, lap
dancing, table dancing, booth dancing, cage
dancing, shower dancing, a champagne room, and
four private fully fitted and animated sex
suites,” she says. Visitors pay in game cash,
called Linden Dollars, so that their game
characters, or avatars, can have “sex”—expressed
through titillating chat and character
animations—with virtual prostitutes controlled
by real people. Sugar gets a 20 percent cut.
Translated into real money, she’s earning
roughly $7 per hour for work that’s less tedious
than flipping burgers at McDonald’s.
IMAGE: Stacy Sugar
The people who control the virtual prostitutes
get all the training and accessories they need.
“All girls who come to us complete an employment
application form,” Sugar says, “and if accepted
go into our mentoring program [called
“Bimbos‑R‑Us”], which provides the avatar with a
revised body, sexy skin and makeup, shoes, a
large range of clothes, bling, and
hair—everything they need to look gorgeous fast.”
One of the most notorious video-game tarts is
Khannea Suntzu. In real life, she’s a
30-something divorcée living on disability
checks in the Netherlands. In the game world,
she readily parts players from their in-game
cash. It’s not just a matter of slinging
salacious type or wiggling her cartoon
character on yours. For the right price, Suntzu
takes the action out of the game and into real
life via the online telephony software Skype.