While R&D spending has increased steadily in the
pharmaceutical and biotech sector, the trend has been
much more volatile in the technology hardware and
equipment sector, which includes computer,
semiconductor, and telecommunications equipment firms.
Its research funding hit bottom in 2003, then rose 8.1
percent in 2004, to nearly $65 billion. Yet that
above-average gain couldn't make up ground lost
following the dot-com and telecom busts, which is why
technology hardware and equipment is the only major
sector to lose ground since 2000, with a 9 percent drop
in R&D spending over the five-year span.
That drop is all the more remarkable for having come
at a time of a recovery in sales, which are now back to
2000 levels. The technology sector, which boasted 11
firms in the top 25 in 2000, had only 6 in 2004. As a
result, its share of the Top 100 spending fell from 34
percent in 2000 to 25 percent in 2004. Its R&D
intensity dropped 9 percent from 2000 to 2004.
The composition of the R&D leaders within the
sector has also changed markedly. The top four spenders
in 2000 were all telecommunications companies: Ericsson,
Lucent, Motorola, and Nortel together accounted for
nearly $20 billion. By 2004, these four had chopped
spending to just $9 billion. Canadian-based Nortel
Networks Corp. and U.S.-based Lucent Technologies Inc.
each spent more than $5 billion in 2000. Four years
later, Nortel spent just below $2 billion, and Lucent
was all the way down to $1.3 billion. Lucent, parent
company of the once-venerable Bell Labs, continued its
free fall from No. 6 in the overall 100 to No. 71, after
cutting R&D spending five years in a row.
In 2004, Sweden's Telefonaktiebolaget LM Ericsson
slashed R&D by 23 percent, or $873 million, and the
U.S. firm Motorola Inc. cut back by nearly 19 percent,
or $711 million. Finnish rival Nokia Corp. nearly held
R&D spending stable, slipping less than 1 percent.
In fact, the only telecom firm to make it into the
sector's top four was Nokia, a company in the middle of
the pack in 2000.
The sector's semiconductor firms, led by South
Korea's Samsung Electronics Co. and Switzerland's
STMicroelectronics NV, increased spending. The single
exception was Motorola spin-off Freescale Semiconductor
Inc., which reduced spending by about 4 percent. Samsung
went on a spree in 2004, increasing R&D spending by
nearly 36 percent, or more than $1 billion, to leap to
No. 16 on this year's list. The company's R&D
spending has now topped $4.5 billion, just behind
industry leader Intel, at $4.8 billion.
The automobiles and components sector captured the
top three spots and four of the top five and took the
second-largest share of the Top 100, at 24 percent. Its
R&D spending for the past five years kept pace with
sales, up 48 percent over the same period.
The rise of Toyota Motor Corp. has been the sector's
major story. The Japanese carmaker rose from No. 11 in
2000, when the company spent $4.3 billion, to No. 3 in
2004, when it spent $7 billion. In 2004, Toyota
increased its spending by 10.7 percent and General
Motors Corp. raised its spending by 14 percent, but the
sector as a whole continues to have a below-average
R&D intensity at 4.4 percent, virtually unchanged
from 2000. Ford Motor Co., the 2004 R&D 100's No. 1
spender, backed into the top spot by decreasing spending
by 1.3 percent.
Automakers face an uncertain near-term outlook
because of pressures from an increasing cost structure
and the need to achieve shorter product life cycles to
meet rapidly changing consumer preferences. Rising
production costs are being driven by higher commodity
prices and higher borrowing costs. For example, Ford and
General Motors both had their bond ratings downgraded to
below investment grade earlier this year. The pressure
to cut costs could lower R&D spending, but the urge
to radically slash R&D budgets may be tempered by
the need to invest in new model designs to maintain
market shares.
Like the auto industry, capital goods also had
relatively low R&D intensity, just 4.5 percent, up
from 4.3 percent in 2000. Its mix of companies—from
aerospace giants European Aeronautic Defense and Space
Co. (EADS) in the Netherlands and Boeing Co. in the
United States to conglomerates like Siemens and 3M
Co.—raised spending a robust 16.1 percent over 2003,
almost twice as much as the increase in sales growth.
Caterpillar, the earth-moving machinery and agricultural
equipment maker, moved up to No. 90, after being out in
some recent years. It increased R&D spending by
nearly 39 percent. On the downside, Mitsubishi Electric
Corp. cut spending by a whopping 24 percent, or $401
million, as sales dropped by more than $3 billion.