The U.S. Department of Justice has been looking into
allegations of price fixing in the memory industry for
more than two years. In September, Infineon Technologies
AG, headquartered in Munich, Germany, agreed to plead
guilty to participating in an international conspiracy
to fix prices for dynamic random-access memories (DRAM)
sold to certain PC and server makers in the United
States from July 1999 to June 2002. It agreed to pay US
$160 million in fines and cooperate with the
investigation. Ironically, apparently this particular
conspiracy to fix the price of DRAMs, a commodity
product, was hardly successful. Yet Infineon surely will
not be the only chip maker to face fines.
In the last five years, consolidation in the DRAM
industry has winnowed the number of major producers down
to a group small enough to form an effective cartel,
making for a tempting situation [see "DRAM Inc."] Even so, there
is nothing in the industry's recent trends that clearly
points to a conspiracy that succeeded in boosting
prices, say analysts. And from their knowledge of the
industry, these experts find it hard to imagine DRAM
companies agreeing on prices and actually sticking to
the agreement.
The first two years in which a DRAM conspiracy is
alleged to have existed, 1999 and 2000, were good for
the industry, with significant revenue growth and
several swings in price, notes DRAM analyst Sherry L.
Garber of Semico Research Corp., in Phoenix, Ariz. In
2001, however, DRAM revenues fell by about 61 percent.
The average aggregate selling price, a weighted measure
of the price of all types of DRAM, dropped 83 percent;
the average price per megabit, which can fall even in
good years, plummeted 76 percent, to below production costs.
A price spike in the first quarter of 2002, when
prices jumped 114 percent, was seen by some as the
incident that provoked a PC maker to call in the Justice
Department. But that spike can also be explained by
simple supply-and-demand issues, notes Garber. That same
quarter, the PC industry demanded more memory of a type
called double data rate (DDR) than it had been telling
DRAM makers it would need. In addition, says Nam Hyung
Kim, principal analyst for memory at iSuppli Corp., in
El Segundo, Calif., many chip makers had shuttered fabs
in 2001 in an attempt to stem their losses, tightening supply.
Infineon's guilty plea suggests that others were
involved in a DRAM price-rigging conspiracy, and that
there will be more fines, as well as penalties, and
perhaps even jail sentences, to come
Regardless of how much of an impact the conspiracy had
on price, the fact that Infineon agreed to plead guilty
indicates that others were involved, and there will be
more fines, as well as penalties and perhaps even jail
sentences, to come.
Here's how these conspiracies typically unravel,
according to Robert Lande, director of the American
Antitrust Institute, in Washington, D.C. Since 1993, the
antitrust arm of the Justice Department has been
offering amnesty to the first conspiring company to come
forward with evidence, even after an investigation has
started, and there is often a smaller reward for being
the second to give evidence. "That puts cartel members
in a very iffy position," he says.
The evidence the Justice Department collects from the
protected company usually must include proof that the
conspirators met and intended to fix prices. "All the
economic analysis in the world doesn't mean a thing,"
says Lande. "You've got to have hard, old-fashioned evidence."
With that evidence in hand, the Justice Department
pressures the other conspirators to plead guilty. Rather
than go to court and hash out the incredibly complex
question of what prices would have been if there had
never been a conspiracy, the companies and the
government usually settle.
According to Lande, the government often proposes
initially a fine of 20 percent of the conspirator's U.S.
revenue from the product in question, and the two sides
negotiate downward from there.
Unlike the other top DRAM makers subpoenaed at the
start of the investigation, Micron Technology Inc., in
Boise, Idaho, the world's second-largest DRAM producer,
has boldly claimed it will not have to pay a fine,
suggesting that the company has been granted immunity by
the government. "We don't expect any indictments, plea
agreements, charges, [or] fines," said Micron CEO Steven
Appleton in a 29 September conference call to analysts.
A Micron spokesman told IEEE Spectrum only that the
company is cooperating with the investigation.
Civil suits by customers can follow criminal fines,
and, if a price increase is passed along to consumers,
they can sue, too. Lande says that direct customers,
makers of PCs and servers in this case, often decline to
sue the conspirators, in part because they must maintain
a relationship with the supplier. Calls to Apple,
Gateway, Hewlett-Packard, and IBM regarding possible
legal action were not returned. A Dell spokesman said
the company doesn't "offer comment on any of our suppliers."
As for the computer consumer suits, they are legal in
only about half of U.S. states. But populous California
is one of them, and consumers there won a "monster" $1.1
billion from Redmond, Wash.-based Microsoft Corp. in
2003 for using its monopoly power to overcharge for its
Windows operating systems, American Antitrust's Lande
points out. Within weeks of Infineon's plea, at least
four law firms announced that they were seeking
plaintiffs for a class-action suit. But rather than
claim that consumers were hurt, they are alleging that
investors were duped because Infineon's $5.9-billion
initial public offering in 2000 was overvalued based on
the conspiracy's inflated prices.
Government fines and private lawsuits will likely have
little impact on the operations or investment plans of
DRAM makers, says iSuppli analyst Kim. "Legal issues are
happening all the time in this industry," he says.
"Historically, it never affects the market."
DRAM INC.: Dynamic random-access memory has been
consolidating into the hands of fewer big producers. But
an illegal cartel they are suspected of forming from
July 1999 to June 2002 [yellow] couldn't keep the price
of DRAM from crashing in 2001.