Image: Lou Beach
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It's the nature of Internet manias: they tend to leave
almost as fast as they come, with only the rarest of
rages sticking around for the long haul. Of the Internet
“in things” that have remained “in,” perhaps the most
surprising is the humble Web log, or
blog.
This is a kind of digital diary, a Web page to which a
writer posts chronological entries on a particular
topic. The main difference between a blog and a regular
Web site is that the blog's information is updated
frequently, often several times a day or more.
No one knows how many blogs exist, but a search of the
Whois database returns over 20 000 domain names that
include the word “blog.” A recent survey by Perseus
Development Corp., in Braintree, Mass., estimated that
there are over 4.1 million blogs just on blog-hosting
sites such as LiveJournal and BlogCity. It's likely that
there are at least as many stand-alone blogs.
The Perseus survey also showed that about two-thirds of
the blogs hadn't been updated in over two months, so the
total number of active bloggers is probably
somewhat less than three million.
That so few blogs remain active highlights an
undeniable fact of blogging life: it's
difficult and time-consuming to keep a blog fresh with
constant new entries (called blog blurbs). Yet
blogs of all stripes still spring up every day like so
many mushrooms after a spring rain. So most blogs may be
transitory, but the collection of blogs—called
variously blogistan, the
blogverse, or, most
often, the blogosphere—remains vibrant.
Bloggers tend to be passionate about their hobby, and
the best among them — the so-called blogerati or blognoscenti — are
genuine stars, with dedicated followers. These include
the likes of writer Doc Searles (doc.weblogs.com),
the Electronic Frontier Foundation's Cory Doctorow
(boingboing.net),
journalist Andrew Sullivan (www.andrewsullivan.com),
and technoguru Esther Dyson (release4.blogspot.com).
The vast majority of blogs are nothing more than
ever-so-slightly glorified online diaries that record
the daily trials and tribulations of the blogger. The
worst of these journal
blogs are dismissed as kittyblogs (since so
many of them describe what their cat has done that day)
or bloggerel
(blog doggerel), and these bloggers are often accused of
oversharing (providing too much detail about their
personal lives) or being guilty of blogorrhea (posting
too much information in general).
The rest of the blogosphere consists mostly of blogs
devoted to specific topics. For example, a blawg is related to
legal matters or is written by a lawyer; a bleg is used to beg for
help or money; an advocacy blog supports a political
cause; and a news
blog or pundit blog
examines mainstream news media and punditry (not to be
confused with a blog that breaks its own news, or
blews).
Covering language and linguistics is the job of a
linguablog; a tech blog focuses
on technology; an edu-blog discusses
education issues; a warblog tackles war,
particularly the war on terrorism; and a photog is a blog that
posts pictures, particularly candid shots of people in
public places.
In recent months, we've seen the rise of the moblog, a blog
maintained and updated using a mobile device such as a
notebook, a palmtop computer, or a cellphone. (Photogs
are often updated via the new camera phones that are the
latest rage.) With its emphasis on mobility, the moblog
has created an interesting new dynamic at conferences
and business meetings, as bloggers post critiques of the
current speaker and other attendees read those critiques
and comment on them. This generates an entire back channel of
communication that the speaker is likely to be unaware of.
Proof, perhaps, of blogging's having arrived is the
increasing roster of professional journalists who
maintain blogs. These include the aforementioned
Sullivan; Dan Gillmor (weblog.siliconvalley.com/column/dangillmor/),
the technology columnist of the San Jose Mercury
News; and Daniel Weintraub, a columnist at
the Sacramento
Bee (www.sacbee.com/static/weblogs/insider/).
But many blog enthusiasts scoff at these relics from
the ancient
media and extol the virtues of the bloggers
who remain independent and free from corporate fetters.
They claim these pure
bloggers are the ones who will let freedom
ring in the 21st century and who will light the path to
truth and justice. Some dismiss this as mere blog triumphalism,
but surely three million bloggers can't all be wrong?
Technically Speaking
is a commentary on new words that arise in technical
culture and communications. Readers are invited to
respond to IEEE Spectrum at techspkg@ieee.org.