IMAGE: TIM SIMMONS/GETTY IMAGES
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If you want to jump-start your technology
career, put aside your Peter Drucker, your Tom Peters,
and your Marcus Buckingham management tomes. Archibald
Putt is back.
Who is Putt? Well, for those of you under 40, the
pseudonymous Archibald Putt, Ph.D., penned a series of
articles for Research/Development
magazine in the 1970s that eventually became the 1981
cult classic Putt's
Law and the Successful Technocrat, an
unorthodox and archly funny how-to book for achieving
tech career success.
In the book, Putt put forth a series of laws and
axioms for surviving and succeeding in the unique
corporate cultures of big technology companies, where
being the builder of the best technology and becoming
the top dog on the block almost never mix. His first
law, "Technology is dominated by two types of people:
those who understand what they do not manage and those
who manage what they do not understand," along with its
corollary, "Every technical hierarchy, in time, develops
a competence inversion," have been immortalized on Web
sites around the world.
The first law is obvious, but what's a competence
inversion? It means that the best and the brightest in a
technology company tend to settle on the lowest rungs of
the corporate ladder—where things like inventing and
developing new products get done—while those who manage
what they cannot hope to make or understand float to the
top (see Putt's first law, above, and a fine example of
Putt's law in action in the editorial, "Is Bad
Design a Nuisance?").
Other Putt laws we love include the law of failure:
"Innovative organizations abhor little failures but
reward big ones." And the first law of invention: "An
innovated success is as good as a successful
innovation."
Now Putt has revised and updated his short, smart
book, to be released in a new edition by Wiley-IEEE
Press (http://www.wiley.com/ieee) at
the end of this month. There have been murmurings that
Putt's identity, the subject of much rumormongering,
will be revealed after the book comes out, but we think
that's unlikely. How much more interesting it is to have
an anonymous chronicler wandering the halls of the tech
industry, codifying its unstated, sometimes bizarre, and
yet remarkably consistent rules of behavior.
This is management writing the way it ought to be.
Think Dilbert, but with a
very big brain. Read it and weep. Or laugh, depending on
your current job situation.
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Forum at n.hantman@ieee.org.