News and Analysis
By Willie D Jones
First Published April 2004
Close Call
NASA's
announcement on 2 March that one of its Mars rovers had
found evidence of a large body of water on the Red Planet
saved the bacon—or, in this case, the shrimp—for
restaurant chain Long John Silver's, based in Louisville,
Ky. In January, the chain said that if such a discovery
were reported by 29 February, it would give a free shrimp
to everyone in the United States. NASA's report's coming
on 2 March saved the company more than US $231 million.